The double meaning
The P that was
always a comma.
The Proceeds icon is a bold "P" — and something more. Immediately recognizable, and designed to stand entirely on its own. Look closer and the "P" reveals itself as a comma, flipped and reborn. The comma is synonymous with money itself — a universal symbol of more. A mark built for the next era of commerce, where payments don't wait for permission.
Primary lockup
Our primary lockup is the icon and wordmark used together. The sizing and spacing relationship should always remain intact. Use this version wherever space allows.
Icon
Use the icon alone only when space doesn't allow the full lockup, or when multiple brand marks are displayed together. The wordmark should never be used without the icon.
Clearspace
Clearspace is the area surrounding the logo that must be kept free of other elements at all times. The unit x is defined by the corner of the bounding box.
Usage guidelines
- Do not use the Proceeds name or logo in the name of your business, product, service, application, or domain.
- Do not use marks or designs that are confusingly similar to the Proceeds logo or wordmark.
- Do not use the Proceeds logo in a way that implies sponsorship, endorsement, or affiliation.
- Do not use the Proceeds logo in a false or misleading manner.
- Do not display the Proceeds logo more prominently than your own brand.
- Do not modify, distort, recolor, or alter the logo in any way.
- Do not use the Proceeds logo for commercial merchandise or marketing collateral without written permission.